Crafting Custom Dreams with Military Precision
Welcome Home.
Your Trusted Home Builder
THR Construction LLC is a Dallas-Fort Worth custom home builder specializing in ground-up custom homes, barndominiums, and metal building homes that combine living quarters with functional shop space. We started in August 2022 as a general contractor, and the same standards that built our reputation there now go into every home we build from the dirt up.
The company is founded and led by two people who take accountability seriously. David Gensler is an active-duty commissioned officer in the United States Marine Corps. Caleb Cowden is a seasoned business operator and C-suite executive with a decade of experience running and scaling companies, and a lifelong love of construction and building beautiful things from scratch. Together, that means a builder that plans like a military operation and runs like a well-managed company.
What that looks like for you: honest pricing with no surprises, a construction schedule we actually hold ourselves to, milestone-based progress you can see and verify, and a single point of contact who answers the phone. We believe a home should be built the way we'd build our own, with quality materials, vetted trades, and an inspection-first mindset at every phase.
The finished product is a home built right, delivered on time, and backed by a team that stands behind its work. If you're ready to build a custom home or barndominium in North Texas, we'd be glad to earn your trust.
Our Mission
THR Construction exists to build homes of lasting quality for the people who trust us with them. We plan with discipline, build with craftsmanship, and deal with every client, trade partner, and dollar with complete integrity. Our measure of success is a home our clients are proud of and a process they would recommend to their own family.
Our Core Values
Integrity First. We tell the truth about cost, schedule, and quality, even when it's uncomfortable. Every estimate is honest, every change is documented, and every dollar is accounted for. Trust is the foundation before the slab is ever poured.
Disciplined Execution. A great home is the product of a great plan followed through. We set the schedule, hold the standard, verify every phase before moving to the next, and finish what we start. No shortcuts, no surprises.
Craftsmanship That Lasts. We build every home as if our own family will live in it. Quality materials, vetted trades, and attention to the details others overlook, so what we hand over is not just finished, but built to endure.
Serving North Texas since 2022.
About US
Custom Home Building Experts
THR Construction LLC specializes in designing and constructing innovative homes tailored to your needs.
Office Hours
Monday to Friday: 9:00am - 7:00pm
Saturday: 09:00am - 12:00pm
Sunday: Closed
THR Executive Leadership
- CEO
As co-founder and Chief Executive Officer of THR Construction LLC and a commissioned officer in the United States Marine Corps with nine years of service, David brings to THR the same standards of accountability, planning, and care for people that define his leadership in uniform.
David holds a degree in Construction Science and Management from Tarleton State University and built his early career as a commercial construction project estimator, where he learned that a successful build is won or lost long before the first shovel hits the dirt. That estimating discipline, an obsession with accurate numbers, realistic schedules, and clear scope, now anchors how THR prices, plans, and delivers every home.
As a Marine officer, David is responsible for the Marines under his charge: their training, their readiness, and their welfare. He leads THR the same way. He believes a leader's first job is to set a clear standard and then equip people to meet it. He believes trust is earned by telling the truth early, especially when the news is hard. And he believes the mission is never the building itself, but the family who will live in it.
To David, a construction project is someone's dream handed over on paper, and it deserves to be treated with the seriousness that trust demands. David is known as a straight shooter. Clients get honest answers about cost, timeline, and tradeoffs, and trade partners get clear expectations and a leader who holds himself to the same standard he asks of them.
He founded THR because he has a passion for turning what people picture into something they can walk through, and he is proud to bring Marine Corps discipline and a people-first mindset to building homes across North Texas.
To David, a construction project is someone's dream handed over on paper, and it deserves to be treated with the seriousness that trust demands. David is known as a straight shooter. Clients get honest answers about cost, timeline, and tradeoffs, and trade partners get clear expectations and a leader who holds himself to the same standard he asks of them.
He founded THR because he has a passion for turning what people picture into something they can walk through, and he is proud to bring Marine Corps discipline and a people-first mindset to building homes across North Texas.
Caleb Cowden
- COO
As co-founder and Chief Operating Officer of THR Construction LLC and a serial entrepreneur with a decade of experience as a founder and operating executive, Caleb is responsible for how THR runs: the systems, the schedule, the trades, and the day-to-day execution that turns a set of plans into a finished home.
Before THR, Caleb spent several years as a mergers and acquisitions advisor, guiding business owners through the sale and purchase of companies, work that sharpened his eye for financial discipline, risk, and what separates a well-run company from a lucky one. In 2026 he was recognized with the CXO Business Leadership and Excellence Award.
Caleb leads from the front and above board. He believes a standard is only as strong as the person willing to stand on the job site and hold it, so he is present, accountable, and reachable throughout every build. He believes leadership means owning the outcome and never asking a client, trade partner, or teammate to accept less than the truth. And he believes operational excellence is a habit, not a slogan: a clear plan, a schedule that holds, every phase verified before the next begins, and every dollar traceable. Integrity First is how he prices a job.
Disciplined Execution is how he runs it. Craftsmanship That Lasts is why he won't move on until it's done right. Caleb and David Gensler founded THR because their strengths fit together. David brings the Marine officer's clarity of mission, people-first leadership, and an estimator's precision in planning. Caleb brings the operator's ability to build systems, run them tightly, and deliver on site every day. David sets the standard; Caleb makes sure it gets built.
What drives Caleb is a genuine love for creating beautiful things from scratch, and he is proud to bring that passion to every home THR builds across North Texas.
Disciplined Execution is how he runs it. Craftsmanship That Lasts is why he won't move on until it's done right. Caleb and David Gensler founded THR because their strengths fit together. David brings the Marine officer's clarity of mission, people-first leadership, and an estimator's precision in planning. Caleb brings the operator's ability to build systems, run them tightly, and deliver on site every day. David sets the standard; Caleb makes sure it gets built.
What drives Caleb is a genuine love for creating beautiful things from scratch, and he is proud to bring that passion to every home THR builds across North Texas.
David Gensler
Custom Home Building Experts
THR Construction LLC brings your custom home dreams to life.